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LIFT Leadership: How to Master the Art of Influence?

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Gail Rudolph, CEO, LIFT LeadershipGail Rudolph, CEO
“It is odd that despite their current widespread use and looming future importance, most of us know very little about our automatic behavior patterns. Perhaps that is so precisely because of the mechanistic, unthinking manner in which they occur.”

The excerpt above is from the book ‘Influence: The Psychology of Persuasion’ authored by Robert Cialdini, the foundational expert in the science of ‘Influence.’ To become an influential leader, an individual must master the ability to convince others, direct the group toward a common goal, and inspire commitment to obtain results. Now, becoming a value-based influential leader doesn’t happen overnight. Therefore, it is crucial for those eager to lead effectively and understand how the process of ‘Influence’ actually works. LIFT Leadership CEO Gail Rudolph is one of only 18 people in the world accredited as a Cialdini Method Certified Trainer (CMCT). LIFT Leadership uses the Principles of Persuasion along with the numerous other certifications held by the team to make value-driven organizations energized, equipped, and organized to achieve goals. LIFT Leadership offers consulting, classes, seminars, conferences, and workshops with educational materials in leadership, influence, and management, ensuring that its clients continue to grow and perform at their highest potential.

With 25 years of experience working with a broad range of industry leaders, LIFT Leadership has developed techniques to map quantifiable results in identifying strengths and opportunities for organizational growth. “We work hard to create better team players by taking the values that are on the walls of an organization and putting it into the hearts and minds of the people,” adds Gail Rudolph, the CEO of Lift Leadership. Rudolph also happens to be a certified DISC—an acronym for Dominance, Influence, Steadiness, and Conscientiousness—trainer and consultant. DISC profiles are utilized in assisting any organizational team to increase their cognizance, improve working relationships, facilitate better teamwork, and develop more persuasive sales skills.
Also, LIFT provides leadership assessments, which include working with clients throughout all phases of the process, beginning from assessment and analysis to design and implementation, helping individuals, companies, and teams to work cohesively while also cultivating the soft skills that are vital in today’s workforce.

We work hard to create better team players by taking the values that are on the walls of an organization and putting it into the hearts and minds of the people.


The leadership coaching offered by the company involves a complete understanding of its clients’ perspective to achieve business goals and overcome limiting paradigms. The powerful engagement model used for leadership coaching resolves impending problems by working on developing the skills of leadership and teamwork, over ten weeks. The courses offered by LIFT use a “coaching” or “training” rather than “mentoring” approach, with an intentional emphasis on highlighting and reinforcing effective practices and strategies. To make the learning experience more engaging, the company uses interactive methods that are learner-centric and carefully executed to engage its clients’ employees by fostering a linkage between cognition and emotion. Thus, the same employees can dramatically improve their soft skills proficiency in the areas of creativity, persuasion, collaboration, adaptability and, emotional intelligence, demonstrating a strong work ethic.

LIFT has been successfully implementing the six universal Principles of Persuasion that have been scientifically proven to create and sustain positive change in others. In one customer application, LIFT’s quantitative approach methodology reduced the annual turnover from 80 percent to 28 percent and reduced training and acquisition costs by $1.3 million annually. In another instance, LIFT helped a fundraising organization boost their revenue by 212 percent. These goals are met, more often than not, by reasoning, persuading, and inspiring others to share a vision and pursue a common purpose. Consequently, the company plans on releasing a promising read for women and/or minorities who are looking to step out of their comfort zones and make a shift in their workplace influence. The book will provide rubber-meets-the-road solutions readers can implement to improve the culture of their organizations to be more open and inclusive with regards to diversity.
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LIFT Leadership

Company
LIFT Leadership

Headquarters
Palo Alto, CA

Management
Gail Rudolph, CEO

Description
With 25 years of experience working with a broad range of industry leaders, LIFT Leadership has developed techniques to map quantifiable results in identifying strengths and opportunities for organizational growth. The Palo Alto based organization provides leadership assessments, which include working with clients throughout all phases of the process, beginning from assessment and analysis to design and implementation, helping individuals, companies, and teams to work cohesively while also cultivating the soft skills that are vital in today’s workforce