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A Coaching Solution for Employee Engagement & Retention

Dr. Mickey Parsons, MCC Founder, The Workplace CoachDr. Mickey Parsons, MCC Founder, The Workplace Coach
If you’re an HR professional, you know better than most that there is no quick fix to the challenge of engaging and retaining employees. One strategy that has gained increasing traction is implementing a leader-as-coach style of management.

As a longtime provider of executive and senior leader coaching and leadership development services, I’m convinced that creating a coaching culture is a surefire strategy for improving employee engagement and retention. At The Workplace Coach, we’ve seen time and again that leaders and organizations that embrace a coaching approach to management can spark transformational change.

Here’s why. Leaders who coach do a better job of identifying and developing their employees’ strengths, accelerate employee learning and create opportunities for employees’ career growth. In doing so, they improve trust, facilitate collaboration and foster employee ownership of outcomes.

Employees end up experiencing greater job fulfillment and wellbeing and an increased sense of connection and commitment to the employer’s mission.

And employers see tangible improvements in employee engagement, retention and performance, along with heightened resiliency and innovation.

Internal coaching gains adherents

A growing number of organizations use internal coaching to drive engagement and retention. That’s according to six years of surveys of HR, learning and development and talent management professionals conducted by the Human Capital Institute and the International Coach Federation. In the most recent survey, 83% of participants said they planned to increase the use of coaching skills by their managers and leaders.

But there are stumbling blocks. One key challenge is a lack of training in coaching skills and/or coaching experience. Fully 71% of survey participants said they wished their organizations would provide “additional opportunities for coach-specific training.”
A training solution for your leaders

For organizations looking to develop the leader-as-coach skills of their high-potential leaders, newly minted managers and aspiring leaders, one proven solution is Certified Leader Coach® (CLC). Certified Leader Coach is an online, self-paced program that features practical instruction in skills that managers, team leaders and rising executives can put to immediate use.

“For over a decade now, we send every new leader through the Certified Leader Coach program. It’s become a cornerstone of helping us expand leadership capacity and create a vibrant and engaged culture,” said Melissa Berry, PhD, chief administrative officer of a prominent regional nonprofit in the Southeast.

Certified Leader Coach teaches tactics and strategies for handling of some of the toughest challenges faced by rising leaders, such as addressing performance issues, dealing with conflict, building effective teams, and giving meaningful feedback. The program includes audio demonstrations of workplace coaching sessions as well as extensive supplementary materials and tools.

“For over a decade now, we send every new leader through the Certified Leader Coach program. It’s become a cornerstone of helping us expand leadership capacity and create a vibrant and engaged culture,” said Melissa Berry, PhD, chief administrative officer of a prominent regional nonprofit in the Southeast


Certified Leader Coach also can be tailored to an organization’s needs, including by combining it with individual coaching.

Discount for HR Tech readers

For a limited time, The Workplace Coach is offering HR Tech readers a 50% discount on the Certified Leader Coach program, is available on the self-study portion only. To receive the discount email us at info@theworkplacecoach.com or with the HRTECH-CLC in the subject line and we will send you a 50% off payment link. You may also click here to pay immediately. Offer Ends: July 5, 2022.

At The Workplace Coach, we are increasingly focused on supporting organizations in developing the coaching skills of their leaders for one simple reason – internal coaching works!

Learn how coaching can transform your organization today.
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